How Much Do Americans Love Their Coffee?
In the last couple of decades, a cup of coffee is no longer just a cup of coffee and it sure isn’t your momma’s coffee! Americans have taken to coffee and embraced it like residents in other countries that revere the bean, including the Scandinavians and Europeans in Germany, France and Italy. The United States, according to the Observatory of Economic Complexity, imported $8.8 billion in annual coffee imports.
Millennials in particular are not satisfied with the standard cup of brewed coffee their parents indulged in, with over a third of them indulging a gourmet coffee palate with a preference for barista-style drinks like cappuccinos and lattes. Younger coffee drinkers in general, from 18 to 39, are more likely to purchase their coffee of choice outside their home. Overall, 34 percent of Americans who opt to go out for coffee head to premium cafes, while 29 percent get their cup o’ joe at lower-price venues.
And the trend for pursuing coffee that is ethically sound continues to drive sales with the most certifications accounting for: 25% organic; 18% fair trade; and 16% rainforest alliance.
On the Job
Coffee at work is a particular passion for those who find the caffeine not only keeps them alert but helps them focus on the tasks at hand – which can be a big benefit for employers. On average, American workers enjoy 4 cups of coffee or tea during the workday.
Fun Coffee Facts
Wondering just how near and dear to American hearts coffee is? Here are some stats that demonstrate that bond. Warning: It’s a more serious relationship than you probably thought!
- 55% of coffee lovers would rather gain 10 lbs. than give up coffee for life.
- 52% of coffee aficionados would prefer to forego their morning shower rather than their morning cup of java.
- 49% of coffee fans would opt to give up their cell phone for a month than go without coffee.
Boston BeaN Coffee Company in Woburn, Massachusetts, sources the best products to stock your company break room with quality coffee, tea drinks and snack products. Keep your employees happy, alert and motivated by providing good coffee! We listen to your unique breakroom needs to provide breaktime treats and beverages that match what your staff is looking for in a good cup of coffee and a treat to go with it. Give us a call today at 1-800-Hit-Brew (800-448-2739) to learn more about our many product and machine options.
